Date published 26 September 2023
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The research, which questioned 2,001 adults across the UK, found nearly a quarter of people (23%) said they’d be willing to pay more for a new build if they got to choose from a choice of templated gardens and the work was done before they moved in. And 16% said they’d be willing to pay more for a new build if they got to opt for a bespoke garden and the work was done before they moved in.
Responding to the findings, Ben Warren, Managing Director of Landscape Products, at Marshalls, said: “With a slow new build market, we know our customers are keen to explore how they can make homes more desirable and kick-start sales. Our research shows that not only could housebuilders and property developers attract more buyers if they offer premium garden options, but they could also increase their profitability.”
For those who would like to choose from a range of templated garden designs and have the work done before they moved in, 60% would be willing to pay up to 20% more of the overall property price. For those who would like a bespoke garden, 58% would be willing to pay up to 20% more.
The research found that 42% of respondents think the layout of new build homes makes indoor-to-outdoor living easier and over half (51%) like that new build gardens tend to be low maintenance. However, the results also revealed some negative perceptions about new build gardens, with 61% thinking they’re small, 52% believing they have no privacy, and 45% viewing them as unattractive.
Ben added; “This work highlights what sort of features are desirable in gardens, as well as which ones to avoid. Even fairly straightforward additions like upgrading patio materials, adding in raised beds and built-in seating can help make outdoor spaces more desirable to potential buyers. When the commercial opportunities are so abundantly clear, now is time to begin rethinking the approach to new builds and provide buyers with the opportunity to be garden-proud from the minute they receive their keys.”
As leading UK manufacturers of hard landscaping and building materials, we supply a broad range of high quality and attractive products for residential developments, from individual self-builds to those by national developers. Customers also benefit from access to our design and engineering expertise that can help them to save time, money and carbon.
Responding to the findings, Ben Warren, Managing Director of Landscape Products, at Marshalls, said: “With a slow new build market, we know our customers are keen to explore how they can make homes more desirable and kick-start sales. Our research shows that not only could housebuilders and property developers attract more buyers if they offer premium garden options, but they could also increase their profitability.”
For those who would like to choose from a range of templated garden designs and have the work done before they moved in, 60% would be willing to pay up to 20% more of the overall property price. For those who would like a bespoke garden, 58% would be willing to pay up to 20% more.
The research found that 42% of respondents think the layout of new build homes makes indoor-to-outdoor living easier and over half (51%) like that new build gardens tend to be low maintenance. However, the results also revealed some negative perceptions about new build gardens, with 61% thinking they’re small, 52% believing they have no privacy, and 45% viewing them as unattractive.
Ben added; “This work highlights what sort of features are desirable in gardens, as well as which ones to avoid. Even fairly straightforward additions like upgrading patio materials, adding in raised beds and built-in seating can help make outdoor spaces more desirable to potential buyers. When the commercial opportunities are so abundantly clear, now is time to begin rethinking the approach to new builds and provide buyers with the opportunity to be garden-proud from the minute they receive their keys.”
As leading UK manufacturers of hard landscaping and building materials, we supply a broad range of high quality and attractive products for residential developments, from individual self-builds to those by national developers. Customers also benefit from access to our design and engineering expertise that can help them to save time, money and carbon.